WIBO Week 6: Helping People Buy

WIBO
The main lesson of this unit can be found in its title: We cannot make anyone buy our music. We can only help them to do so.

When we are in the position to sell our music after a performance, for example, we can help a potential fan to purchase our music by:

– Having our CDs there to sell (!)
– Making an authentic connection with him or her
– Asking for the sale!

It is not enough to have CDs for sale. You gotta sell ’em too!

For more information about the Workshop in Business Opportunities (WIBO) course, visit WIBO.org

Author: Moxie Maven

Carla Lynne Hall is a social media specialist and trainer in New York City with over 12 years of experience in online and social media marketing and training. She runs Moxie Maven Marketing, a social media and internet marketing agency which creates content and online marketing strategies for entrepreneurs, and small business owners. Moxie Maven Marketing sponsors Summer Business School, a series of summer marketing courses for entrepreneurs and small business owners. Carla is also the author of Twitter for Musicians, and co-author of Musician’s Roadmap to Facebook and Twitter.

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