WIBO Week 8 ~ Making a Profit: Pricing Strategy

WIBO

Now that we’ve learned our breakeven numbers, this week we learn to calculate the OPTIMUM PRICE for our products and services.

It’s important to break even, no doubt, but the ultimate goal of this class is to learn how to make a profit. Your optimum price may stay low, but understanding how much you could charge to make greater profits offers an important perspective.

Thank goodness WIBO has 9 course locations in the NYC area: Harlem, Downtown Brooklyn, Lower East Side, South Bronx, Washington Heights, Central Brooklyn, Long Island City, Southeast Queens, and Yonkers. Since I’ll be in LA for Taxi’s Road Rally next week, I made up the lesson by attending this unit’s class in Washington Heights (four blocks from my house!!).

I volunteered in class to get help with my profit planning, and wrote my company’s breakeven analysis on the board. The Discussion Leader helped me check my numbers (which I’m constantly revising!) on the board, and it was just like being in math class again – but better. This time math class was showing me how to make money with my music business. SWEET!

For more information about the Workshop in Business Opportunities (WIBO) course, visit WIBO.org

Author: Moxie Maven

Carla Lynne Hall is a social media specialist and trainer in New York City with over 12 years of experience in online and social media marketing and training. She runs Moxie Maven Marketing, a social media and internet marketing agency which creates content and online marketing strategies for entrepreneurs, and small business owners. Moxie Maven Marketing sponsors Summer Business School, a series of summer marketing courses for entrepreneurs and small business owners. Carla is also the author of Twitter for Musicians, and co-author of Musician’s Roadmap to Facebook and Twitter.

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