Small Business Email Marketing: Computers vs Humans

Small business email marketing is a skill that every entrepreneur needs, and I’m so pleased to post this guest blog by Angela Wills. I’ve been enjoying lessons from Angela  for a while now, and when I received this article in an email blast, I couldn’t wait to share it you. Enjoy!

Computers vs Humans
by Angela Wills,

Ever wish you had a robot that would do your laundry, wash the floors and take out the trash?

Me too, but I think we’ll have to wait a little longer for that.

In the meantime, did you know that you can assign your computer plenty of email marketing jobs that are currently stealing your valuable time?

My email service provider program is one of the most important pieces of software in my whole entire business and I don’t believe I’d ever be where I am today without it.

I wanted to share what you can actually do with one of these programs, and how it can help you build your business beyond what you’re currently doing.

So, let’s compare ‘Computers vs. Humans’

1. Signing People Up…
We humans can add other humans to our email lists but it takes time and organization.

A one-time setup from the humans and the computer software can add new people to a business funnel without any effort from the human.

2. Sending Emails…..
Can send maybe 30 personalized emails in a half-hour. If working at a crazy-fast speed of 1 email per minute!

Can send thousands of personalized emails in minutes.

3. Sending Emails 24 Hours Per Day…
Can’t do it, we need to sleep sometime!

Can send emails anytime, on any schedule, while we humans are sleeping.

4. Following Up After a Specific Time Period…
If we set up reminders and stay diligent we can follow-up with a limited number of potential customers.

Set up as an autoresponder, a computer can follow-up to an unlimited number of potential customers and customers for an unlimited period of time!

5. Keeping Up With Social Media…
We can stress and strain to keep up with blogging, email marketing, twitter and facebook to make sure we are touching all potential marketing streams.

Can automatically send our blog posts to email and send our emails to twitter and facebook – with a one-time setup from the humans.

There you have five things computers can do that humans are inefficient or incapable of doing.

Of course computer email software can do much more than what I’ve touched on, including:

  • tracking clicks and sales
  • sending HTML Newsletters
  • creating great looking signup forms
  • segmenting emails into groups
  • and more…

All of this technology helps your business because you can reach more people with YOUR important message, and make more sales.

But it’s no good if you don’t actually use it Now don’t get me wrong here. I’m not recommending you totally ‘computerize’ your business AT ALL. I want you to give your business a VERY human touch when it matters and never make your customers feel like you don’t care. That’s WHY I recommend the software and automation — so you have time to really pay proper attention to your paying customers.

About Angela Wills:

Angela Wills got herself an internet connection in 1996, built her first website in 1999 and has been amazed by the power of the internet to build lasting relationships ever since. Angela, a single mom at the time, started her virtual assistance business in 2006 while still working a full-time afternoon’s factory job. Moonlighting and working on little sleep made it essential for Angela to learn how to take smart shortcuts and work effectively to get results. Taking that experience, coupled with the skills developed while working with hundreds of clients and customers, Angela created Marketers Mojo.

With Marketers Mojo, Angela aims to help other small business owners like herself save time, make money and build a business they truly love.

Visit Angela Online at for real online business marketing help.

On July 26th, 28th and August 2nd Angela’s going to be teaching a limited group of students everything they need to know about using Aweber to build their online business.

So, if you’d like to join sign up now. There are only 25 spots available so that there’s time for individual attention during the webinars. You can get info and sign up at

AND Angela has generously offered Moxie Maven Marketing readers a $20 OFF Discount! Use Coupon Code: email

Human vs Robot Photo Source: Chill Out Point

Author: Moxie Maven

Carla Lynne Hall is a social media specialist and trainer in New York City with over 12 years of experience in online and social media marketing and training. She runs Moxie Maven Marketing, a social media and internet marketing agency which creates content and online marketing strategies for entrepreneurs, and small business owners. Moxie Maven Marketing sponsors Summer Business School, a series of summer marketing courses for entrepreneurs and small business owners. Carla is also the author of Twitter for Musicians, and co-author of Musician’s Roadmap to Facebook and Twitter.

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