Internet Famous VIP Small Business Saturday Sale

small-business-saturday-2012

For my small business and entrepreneur clients, I’m also having an Internet Famous VIP sale on workshops and coaching packages.

After Thanksgiving’s “Black Friday” holiday which encourages shoppers to pack malls at ungodly hours, I really appreciate “Small Business Saturday”, which encourages consumers to support their local mom and pop shops. Analysts at Civic Economics have determined that for every $100 spent at local small businesses, $68 returns to the community.

American Express created Small Business Saturday in 2010 to help their small business account holders better promote their brick-and-mortar stores, offering free resources for businesses. This event has grown over the past few years, and I’m excited for the small business owners who take advantage.

Check out the Internet Famous VIP SMALL BUSINESS SATURDAY SALE!

Internet Famous VIP Intensive Program

Wanna be Internet Famous?? Announcing my new VIP Intensive Program at http://InternetFamousVIP.com

“Internet Famous VIP Intensives” is the name of my brand-spanking new program for artists and entrepreneurs who want personalized attention and technical assistance with creating their online presence.

You get a private consultation day with me to work out a customized marketing plan, as well as a technical team (graphic/web designers, video editors, virtual assistants, content creators, etc) with the expertise to bring it to life.

You also get follow up calls with me at 30, 60, and 90 days to keep you on track, so it’s like getting an online marketing coach AND a virtual team of your own!

Whenever I do private consultations, I notice that clients often need help with the technical details such as graphic and web design, video editing, content creation. This package also includes a team of technical assistants so you don’t have to pull out your hair doing it all by yourself ;-). I’m quite excited about this program!!

The price is $2500 for a full-day consultation, tech help from my team, and 3 follow up calls.

If you just want to go straight to the PayPal page to purchase, just click: http://bit.ly/HvOhlm

My Next NYC Workshop: Social Media Branding for Startups, Freelancers, and Small Biz Owners

As promised, I proudly present the first Summer Business School workshop: Social Media Branding for Startups, Freelancers, and Small Biz Owners.

Class size is limited to 15 people, so registration is required at:
http://www.skillshare.com/checkout/486470954

While most freelancers and entrepreneurs are already using Facebook, Twitter and LinkedIn in their daily/personal life, they may lack the strategy necessary to increase visibility for their business.

Whether you are seeking investors, clients, or customers, this class teaches the best practices of online marketing. We’ll cover business branding basics that can be used online and offline, as well as specific social media marketing strategies to grow your network. This class is best for:

  • Start-up and small business owners who are just starting out, or within the first year of running their business
  • Freelancers who are already familiar with the basics of Facebook and Twitter, and want to supercharge their online marketing strategy
  • Anyone who wants to learn ninja social media marketing skills to gain more business

Class schedule:
6:30-7pm: Networking & Mingling
7-8pm: Lecture, including interactive discussion
8-8:30pm: Q & A

The goal is to leave this class with at least one new tactic that can be implemented immediately. Having a laptop, tablet, or smartphone is not required, and interacting with your classmates is encouraged!

Sign up for the class at:
http://www.skillshare.com/Social-Media-Branding-for-Startups-Freelancers-Small-Biz-Owners/214328302/486470954

If you Twitter, the hashtag for this class is #smbrand

Does Your Business Need to Pivot?

It’s a funny thing, running a business. After working on Summer Business School for the past few months, I’m the one who got schooled!

While the original purpose of Summer Business School was to provide an online course for small business owners, I soon learned that I was missing out on the tribe of small businesses and start-ups based in NYC.  My new friends wanted Summer Business School lessons, but not necessarily online.  What to do, what to do?

Well, one of the words that I’ve heard a lot of lately is “pivot”. Hell, Skillslate.com is even having a “Pivot Party”:

In the vernacular of New York’s start-up world, to “pivot” is to acknowledge that the current model one’s company is using simply isn’t working, and thus, to change direction to try something new.

In other words, to pivot is to do something different with your company. To pivot doesn’t mean that you abandon your idea, or even your vision, although it may mean changing your business model. And that’s okay. Sometimes, we approach our business with such blinders that we can’t always see how our idea could be changed or even improved.

But it’s always good to get perspective. Often, that means listening to our customers and mentors. That especially means listening to the objections we receive. Not to say that every objection raised is relevant, but to pay attention for the nugget of wisdom that might be hiding behind it.

If you are thinking about pivoting, here are three methods to consider:

  1. Pivot Your Target Market
    Maybe your original market was unable to afford your rates? Maybe you need to better define your target market.
  2. Pivot Your Business Model
    Look at your product and service and brainstorm new ways to add value.
  3. Pivot Your Marketing Strategy
    It might be time to switch things up, and choose a new marketing message. Or you could try new marketing methods, such as networking, public speaking, or creating online videos.

So Summer Business School has pivoted to become a workshop series for small biz owners, startups, and freelancers. After realizing that there were over 20 co-working spaces serving NYC freelancers, I booked an in-person workshop at The Hive at 55 for August 18th, and I’m excited by the possibilities.

I’d love for you to share your pivot stories and strategies!

Introducing Summer Business School!


For the past two months, I have been steadily working on a new venture, Summer Business School

Summer Business School is an 8-week online marketing course created to teach entrepreneurs and small business owners how to market their business online.

As it’s Summertime, this course offers convenient course modules, available in audio, video, and written form, so you can take the lessons with you on your smartphone or iPod. There will be a weekly group call, which will be recorded and available as an mp3 replay. There is also an online forum so participants can get direct help from me, as well as other coursemates. There is power in community, and we will BRING IT!

The promotional website at SummerBusinessSchool.com is what’s called a “Product Launch” site, which will feature a series of free tutorial videos offering strategies that you can use in your business right now. The “cutting edge” technology involved in building this site has enabled many online marketers to automate building their list, and selling products, and I’m excited to be using it to launch this online course.

As announced in the first tutorial video, I’m holding a video contest for a consultation package. Online video is a great way to bring exposure for your business, so I’m daring you all to make one!

50 spots in Summer Business School will be available for sale during the “launch period” of July 20-27th only, but in the meantime check out the video tutorials at http://SummerBusinessSchool.com. If you like these fun videos, you’ll LOVE the course!!