“How to Be a Social Media Superhero!” on Joyce Barrie & Friends Internet Radio Show

smsuperhero

This morning, November 9th at 11am, I’ll be giving a talk, “How to Be a Social Media Superhero!” on the Joyce Barrie & Friends show. This will be my SIXTH time appearing as her guest – I’m practically a regular! 😉 It’s always fun to do her show too, as she never lets me leave without singing a song!

Tune in at http://BlogTalkRadio.com/JoyceBarrie where you can also log into the live chat room.

joyce-barrie

About Joyce Barrie & Friends:
Stimulating talk, news you can use and ways to stay home, have FUN and make more money. Motivation, inspiration, and education. Positive, happy thoughts to improve your life, health, and finances. Take positive actions to create a gratifying lifestyle. Life Lessons from me, your host, Joyce Barrie, straight from the Coach’s Corner and some valuable insights and specific recommendations about having a lucrative, home business. And not to be missed, our special friend(s) each and every day to motivate and inspire you to have what you want in ALL areas of your life.

Does Your Business Do “The Straddle”?

After my last post on The Pivot, I was unexpectedly inspired to write about another term that has made a difference in my business: The Straddle

Coined by George Howard, blogger and professor of management at Loyola University in New Orleans, to do “The Straddle” means to balance your marketing in the offline and online worlds. To give you an example, my Summer Business School course was originally meant as a strictly online venture: to offer an online marketing course for small business owners. After technical difficulties required me to make some changes (and pivot!), I decided to add offline, in-person workshops to my training courses. This required my infiltrating the NYC entrepreneur networks, and offering my social media and online marketing skills to them.

Among many of the lessons I’ve learned from this summer’s microbusiness is that there is a thick community of entrepreneurs in New York City AND that they want to know how to market their businesses in online social networks.

As a Course Leader for Workshop In Business Opportunities (WIBO) “Start a Growing Profitable Business” workshop, I was a happy member of WIBO graduates and teachers in NYC. My original plan was to focus my marketing on them. But when I decided to Straddle my online course to offline students, I learned that New York City had even more opportunities and resources available for people starting, running, or relocating their businesses. And I wanted to explore all of the possibilities that had unfolded before me.

By searching for my target market in the flesh, I had the ability to talk to other entrepreneurs and learn what they needed. Did they need social media marketing help? Yes. Could I fill that gap? Yes. Has that been successful? Definitely! So before I could ever consider Summer Business School a failed online venture, I’m thankful for taking it offline, as that idea turned my business around.

But this also means that The Straddle works the other way around for offline businesses. For them, this means adding a Facebook page, and possibly a Twitter account to their online marketing portfolio. For 49% of small businesses in the US, it means having a website! In my opinion, it’s crazy that many businesses still don’t have one, but I hope that they’ll come around. Regardless of your product or service, prospective clients are looking for you online, and you want them to be able to find you.

So don’t be afraid to straddle between your online and offline worlds. You will learn a lot – and grow your business in the process.

“Straddling the Line” Photo Source: DeviantArt.com

Introducing Summer Business School!


For the past two months, I have been steadily working on a new venture, Summer Business School

Summer Business School is an 8-week online marketing course created to teach entrepreneurs and small business owners how to market their business online.

As it’s Summertime, this course offers convenient course modules, available in audio, video, and written form, so you can take the lessons with you on your smartphone or iPod. There will be a weekly group call, which will be recorded and available as an mp3 replay. There is also an online forum so participants can get direct help from me, as well as other coursemates. There is power in community, and we will BRING IT!

The promotional website at SummerBusinessSchool.com is what’s called a “Product Launch” site, which will feature a series of free tutorial videos offering strategies that you can use in your business right now. The “cutting edge” technology involved in building this site has enabled many online marketers to automate building their list, and selling products, and I’m excited to be using it to launch this online course.

As announced in the first tutorial video, I’m holding a video contest for a consultation package. Online video is a great way to bring exposure for your business, so I’m daring you all to make one!

50 spots in Summer Business School will be available for sale during the “launch period” of July 20-27th only, but in the meantime check out the video tutorials at http://SummerBusinessSchool.com. If you like these fun videos, you’ll LOVE the course!!

Are there any reputable schools teaching internet marketing?

I recently answered this question on Yahoo! Answers, and was voted “Best Answer”! Woo Hoo!

Woo hoo!

Q: Are there any reputable schools teaching internet marketing?

Few questions. 1) is ecommerce the same as internet marketing? 2)are there any good schools with any credibility that teach these? 3)are any on campus?

Ive searched and am bogged down with the affiliate marketers pages.

I know full sail has a program but is that a real school? will employers recognize it?

Oh. I live in san diego and would like to do an on campus here in sd.

thanks in advance
wjaur

My Answer: Hi There!

To answer your questions: 1) eCommerce primarily applies to the methods used to sell products and services online (such as shopping cart software). Internet marketing refers to the methods used to build visibility for a product or service. Internet marketing methods include anything from building a website to writing articles, to other methods that have yet to be invented.

2) As for schools that offer an official degree, Full Sail seems to be the only school really promoting it. The thing is, I wouldn’t recommend an internet marketing degree, because the best internet marketing methods change every year, and in my experience, it is impossible for an institution to keep up with the “bleeding-edge” tools and tricks.

If it’s the actual degree you want/need, I’d recommend going for a business, marketing, or entrepreneurial degree, but learning internet marketing on your own. Internet marketing is a skill that is learned by doing, not just reading theory.

When I first got started, I took a free online course called the “Thirty Day Challenge”, in which each day you watched video tutorials that showed you how an online tool worked, and then you had to apply it to your own goal of making $1 online. The Thirty Day Challenge is now just called “The Challenge”, so you can take it at your own pace. I highly recommend it for learning internet marketing strategies. Visit http://www.challenge.co/

3) Not sure if any of the internet marketing degrees are offered anywhere but on the internet 😉 You may have to keep looking, but as I said, seek out a related major, then teach yourself the techniques via eBooks and online courses.

If you’re college age, a potential employer may only offer you an internship (unpaid) anyway, UNLESS you have already gotten results (made money) for yourself or others. So you might as well learn how to use internet marketing on your own to get those results.

The irony is, once you’ve mastered the in-demand skill of internet marketing, you may not want to finish school OR work for anyone else.

Good luck!

Carla L. Hall
Moxie Maven Marketing

I’m on the Joyce Barrie & Friends Podcast Today at 11am!

On today’s Joyce Barrie & Friends show at 11am, I’ll be speaking on “Secrets of Online Marketing” – And I’ll be talking about my new entrepreneurial venture, Summer Business School

Tune in at http://BlogTalkRadio.com/JoyceBarrie where you can also log into the live chat room.

joyce-barrie
About Joyce Barrie & Friends:
Stimulating talk, news you can use and ways to stay home, have FUN and make more money. Motivation, inspiration, and education. Positive, happy thoughts to improve your life, health, and finances. Take positive actions to create a gratifying lifestyle. Life Lessons from me, your host, Joyce Barrie, straight from the Coach’s Corner and some valuable insights and specific recommendations about having a lucrative, home business. And not to be missed, our special friend(s)each and every day to motivate and inspire you to have what you want in ALL areas of your life.

Carla on Joyce Barrie & Friends Internet Show!

On today’s Joyce Barrie & Friends show at 11am, I’ll be speaking on

“How to Win Friends and Influence People Using Social Media” – Of course this totally feeds into my new book with Ariel Hyatt, The Musician’s Roadmap to Facebook & Twitter: Your Complete Guide to Being Liked, Followed, and Heard

Tune in at http://BlogTalkRadio.com/JoyceBarrie where you can also log into the live chat room.

joyce-barrie
About Joyce Barrie & Friends:
Stimulating talk, news you can use and ways to stay home, have FUN and make more money. Motivation, inspiration, and education. Positive, happy thoughts to improve your life, health, and finances. Take positive actions to create a gratifying lifestyle. Life Lessons from me, your host, Joyce Barrie, straight from the Coach’s Corner and some valuable insights and specific recommendations about having a lucrative, home business. And not to be missed, our special friend(s)each and every day to motivate and inspire you to have what you want in ALL areas of your life.