“How to Be a Social Media Superhero!” on Joyce Barrie & Friends Internet Radio Show

smsuperhero

This morning, November 9th at 11am, I’ll be giving a talk, “How to Be a Social Media Superhero!” on the Joyce Barrie & Friends show. This will be my SIXTH time appearing as her guest – I’m practically a regular! 😉 It’s always fun to do her show too, as she never lets me leave without singing a song!

Tune in at http://BlogTalkRadio.com/JoyceBarrie where you can also log into the live chat room.

joyce-barrie

About Joyce Barrie & Friends:
Stimulating talk, news you can use and ways to stay home, have FUN and make more money. Motivation, inspiration, and education. Positive, happy thoughts to improve your life, health, and finances. Take positive actions to create a gratifying lifestyle. Life Lessons from me, your host, Joyce Barrie, straight from the Coach’s Corner and some valuable insights and specific recommendations about having a lucrative, home business. And not to be missed, our special friend(s) each and every day to motivate and inspire you to have what you want in ALL areas of your life.

Steve Jobs RIP

“Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

– From Steve Jobs 2005 Commencement Speech at Stanford University

 

 

 

 

 

 


Steve Jobs 1955-2011

Steve Jobs, Founder and CEO of Apple, died yesterday, October 5, 2011 at the age of 56.

Perhaps I’m aging myself, but I can still remember reading about Steve Jobs in elementary school when Apple first created the Mac computer.  Any graphic artist worth their salt uses a Mac for graphics creation.  Music editing and recording done on Macs revolutionized the DIY indie music movement, enabling musicians and bands to record music at home instead of having to go to an expensive studio.  He organized the sale of MP3s via iTunes, and indie artists were able to distribute their music on the global stage, just like the major labels. I love my iPod. This man was an entrepreneur and tech genius, with a creative eye. He was known for being a driven individual, but when I read the above quote, I can acknowledge the love behind his mission.

Steve Jobs, thank you for the contributions that you have brought to the creative, tech, and entrepreneurial worlds, as well as bringing them together. Your passion has changed many lives.

Last Chance For My NYC Social Media Branding Workshops!

Now that Summer Business School is officially over, I am offering one last batch of social media branding courses at the end of October/start of November:

Social Media Branding 101, aka “Social Media Superhero”

Social Media Branding 101, aka Social Media Superhero to be held on November 2nd, is good for beginners interested in learning how to use social media to expand their business online, especially:

  • Small business owners who are new to online marketing
  • Social media beginners who want to learn more about the possibilities of Facebook and Twitter
  • Anyone who wants to learn social media marketing skills to gain more business

Social Media Branding 201, aka “Social Media Ninja”


Social Media Branding 201, aka Social Media Ninja to be held on November 16th, is for advanced social media mavens who want specific strategies to grow their network:

  • How to focus and transmit your online brand
  • How to build your targeted “Hot List”
  • How to curate killer content
  • Carla’s Facebook Ninja Strategy

Each workshop is limited to 20 participants, and costs $25 per person. Pre-registration is required to attend these classes via Skillshare.com. Enrollment in both workshops is optional.

FAST ACTION BONUS: REGISTER BY FRIDAY, OCTOBER 28th AND YOU CAN BRING A FRIEND FOR FREE!

Summer Business School: The Summary Wrap-Up!

I can’t believe how fast Summer came and went! Although Summer Business School may have failed in some areas, and did not turn out the way I expected, this micro venture was a success! So today’s blog is a wrap up of the lessons I learned along the way.

First up: the idea for Summer Business School came to my mind on May 2, 2011. In hindsight, starting a summer program a month before was not the best choice in timing (!). But I was excited, and wanted to start an online program for entrepreneurs immediately. I knew I had the curriculum, plus my entrepreneurial connections. Surely that would be enough to get in the game, right?!

Next, my BIG IDEA was to promote the Summer Business School online course via strategies I learned from Jeff Walker, the product launch guru. I had watched tons of those automated product launches by him and others, and knew FOR SURE that I could easily sell out all of the available slots. I purchased a software program that would enable a WordPress website to release videos during the pre-launch period, and then release my sales video during the official launch period. YES!

Of course, things didn’t pan out as I had originally imagined… For one thing, the software I purchased only had one tutorial video, so if I had a problem that wasn’t covered in the video, I was out of luck. The other thing was that the software didn’t have a service department. So if I had a problem, I had to send an email, and wait to hear back from someone with a solution. And of course, when I did hear back, I was given a solution to a problem that I wasn’t even having, so I ended up waiting for another day or so. Long story short, this software was no good to me, so I submitted a refund request – which I’m still waiting for!

One of the first things I did right was to ask for help. I learned that Jaison, an internet marketing friend who had used OptimizePress, another product launch software system for WordPress. For the same price as the other software I had purchased, OptimizePress offered tons of tutorial videos, many sales letter templates, a forum of other users, PLUS a 24 hour service desk. OMG, I was in heaven! And since my friend had already used the software in a launch of his own, I now had help via phone and email. So after installing OptimizePress on http://SummerBusinessSchool.com, I promptly asked him to be my Mastermind Partner.

After the software issue was handled, I then I had to learn how to make Camtasia screencast videos out of PowerPoint slides. This was another cool thing I had seen done before, and I couldn’t wait to make one of my own. Truthfully, I made a few different videos before I was satisfied. Around this time, Andy Jenkins started a product launch for his Video Boss course, which made my original ideas seem boring. So I actually made a few videos that never saw the light of day. But finally, I decided on a Fairy Tale story theme, which also offered a video contest for a consultation package, and was happy with my video.

On the plus side, since social media is one of my strengths, I was able to create and curate a content campaign on my Summer Business School Facebook and Twitter accounts. Using Hootsuite, I pre-programmed tons of tweets and Facebook status messages which enabled me to get Followers and Likes in a short period of time. I interacted with lots of folks on social media, and strengthened relationships with folks I met in real life. I even met a young social media freelancer who shared new social media tools with me. In turn, I shared business lessons with her, and became her mentor.

About now is when I should mention the time factor. The whole point of having a product launch sequence is that there is a pre-launch marketing period of about 3 weeks when website visitors get to enjoy your video series, and then one week or so of the actual launch. Because I was trying to make the site and videos happen all by myself in my hermit hole, I used up about 5 weeks suffering from trial and error.

At that point, I had to pivot since the summer was about half way over. I assisted Jaison when he gave a workshop at the co-working space where he’s a member, and realized that I could give in-person workshops too. I started calling various co-working spaces, and asked how to submit workshop proposals. When I got to the sixth venue on my list, Hive at 55, their manager just asked “What dates do you want?” which caught me off guard, but I quickly gave him the dates I wanted. During the course of the call, I was also told that they gave discounts to classes offered on Skillshare.com, so I set that up right away, and booked my first Summer Business School workshop!

The fun thing about doing in-person workshops is that it encouraged me to do a lot of in-person marketing. My video contest winner was a massage therapist, who invited me to her BNI Networking Meeting, where I announced my workshop (and got a few students). I met another woman who was there as a guest from a different BNI chapter, and was invited to her meeting as well. This woman ended up becoming my mentor. In addition to my contest winner, I took on a couple of new entrepreneurial clients. These one-on-one consultations taught me about the kind of work I like – and don’t like – to do, which was very helpful.

Over the course of the summer, I gave a series of workshops and met a lot of people who enjoyed my workshops, told their friends, and referred me to other opportunities. This was great feedback that let me know that I was on to something.

Another cool thing that happened was that all of my online marketing brought Summer Business School to Page 1 of Google for the keyword phrase, “Summer Business School”. When I realized that I was sharing Page 1 with Harvard, University of Chicago, Stanford, and the Haas School of Business, I knew that I had gotten at least some of the online marketing equation right.

And last, but definitely not least, I hired a consultant from NYC Biz Solutions to help me restructure my business. After looking at all of my offerings, he suggested that I return to (and focus on) my “bread and butter” target market: musicians. As my entrepreneurial journey started with my path to becoming a self-sustaining musician, it’s only fitting that I take all of my entrepreneurial lessons and package them for the musicians who want them. So this time around, I’m ready. Stay tuned!

So it’s been a circular journey, but quite satisfying. Because of Summer Business School, my musician’s blog at http://RockStarLifeLessons.com (and its readers) will benefit from the business aspects that I’ll be bringing to it.

Do What You Love (No Excuses!) – Gary Vaynerchuk

I recently found a new site, LivingWorks.com, which offered a choice on its home page:

If you weren’t sure what you wanted to do in life, but you’re choosing to stay with your dead-end job, you click the “Sorry” button. If you did acknowledge that you had a passion that you wanted to pursue, you click the “Welcome” button.

So while I know what I want, I couldn’t resist the temptation to see what was behind the “Sorry” button. Well, lo and behold, it was this awesome, inspiring video by Gary Vaynerchuk of Wine Library fame, known as “Do What You Love (No Excuses!)” I met Gary a couple of years ago, and we also had an email exchange in which he wrote, “Be prepared to do what you love for at least a year before anyone even pays attention, and then you’ll crush it”. I never forgot that.

One of the main reasons I started doing more video blog posts was because of Gary’s now-famous wine tasting video blogs, and I’ll be damned if this video didn’t get me all hot and bothered about doing videos all over again. So, of course, I must share it with you.

Watch it to the end, and listen to what your heart tells you, okay??

Social Media Branding Workshops Teach Ninja Secrets of Online Networking Success!

FOR IMMEDIATE RELEASE

FOR MORE INFO:

Moxie Maven Marketing
Carla Lynne Hall
347-735-8145
Carla@Moxie-Maven-Marketing.com
http://Moxie-Maven-Marketing.com

(August 29, 2011 – New York, NY) –  Moxie Maven Marketing announces a Social Media Branding Workshop series that teaches small business owners, freelancers, and entrepreneurs how to grow their businesses, and build their networks online. The workshops will be held on September 8th and 14th at The Hive at 55, Lower Manhattan’s Coworking Space in New York City. These workshops are offered at beginning and intermediate levels of learning.

While most entrepreneurs are already using Facebook and Twitter in their daily and personal life, using social media for business requires a different skillset. Developed by Carla Lynne Hall of Moxie Maven Marketing, this workshop series teaches best practices of social media marketing, as well as business branding skills that can be used online and offline.

Social Media Branding 101, to be held on September 8th, is good for beginners interested in learning how to use social media to expand their business online, especially:

  • Small business owners who are new to online marketing
  • Social media beginners who want to learn more about the possibilities of Facebook and Twitter
  • Anyone who wants to learn social media marketing skills to gain more business

Social Media Branding 201, to be held on September 14th, is for advanced social media mavens who want specific strategies to grow their network:

  • How to focus and transmit your online brand
  • How to build your targeted “Hot List”
  • How to curate killer content
  • Carla’s Facebook Ninja Strategy

Each workshop is limited to 20 participants, and costs $25 per person. Pre-registration is required to attend these classes via http://Skillshare.com. Enrollment in both workshops is optional

“I’m very excited about these workshops,” says Ms. Hall, “The goal is for everyone who attends to leave the classroom with at least one social media tactic or strategy that they can use in their business immediately.”

More information about this workshop series can be found at http://Moxie-Maven-Marketing.com.

Carla Lynne Hall can be contacted at 347-735-8145 or Carla@Moxie-Maven-Marketing.com

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Does Your Business Do “The Straddle”?

After my last post on The Pivot, I was unexpectedly inspired to write about another term that has made a difference in my business: The Straddle

Coined by George Howard, blogger and professor of management at Loyola University in New Orleans, to do “The Straddle” means to balance your marketing in the offline and online worlds. To give you an example, my Summer Business School course was originally meant as a strictly online venture: to offer an online marketing course for small business owners. After technical difficulties required me to make some changes (and pivot!), I decided to add offline, in-person workshops to my training courses. This required my infiltrating the NYC entrepreneur networks, and offering my social media and online marketing skills to them.

Among many of the lessons I’ve learned from this summer’s microbusiness is that there is a thick community of entrepreneurs in New York City AND that they want to know how to market their businesses in online social networks.

As a Course Leader for Workshop In Business Opportunities (WIBO) “Start a Growing Profitable Business” workshop, I was a happy member of WIBO graduates and teachers in NYC. My original plan was to focus my marketing on them. But when I decided to Straddle my online course to offline students, I learned that New York City had even more opportunities and resources available for people starting, running, or relocating their businesses. And I wanted to explore all of the possibilities that had unfolded before me.

By searching for my target market in the flesh, I had the ability to talk to other entrepreneurs and learn what they needed. Did they need social media marketing help? Yes. Could I fill that gap? Yes. Has that been successful? Definitely! So before I could ever consider Summer Business School a failed online venture, I’m thankful for taking it offline, as that idea turned my business around.

But this also means that The Straddle works the other way around for offline businesses. For them, this means adding a Facebook page, and possibly a Twitter account to their online marketing portfolio. For 49% of small businesses in the US, it means having a website! In my opinion, it’s crazy that many businesses still don’t have one, but I hope that they’ll come around. Regardless of your product or service, prospective clients are looking for you online, and you want them to be able to find you.

So don’t be afraid to straddle between your online and offline worlds. You will learn a lot – and grow your business in the process.

“Straddling the Line” Photo Source: DeviantArt.com

My Next NYC Workshop: Social Media Branding for Startups, Freelancers, and Small Biz Owners

As promised, I proudly present the first Summer Business School workshop: Social Media Branding for Startups, Freelancers, and Small Biz Owners.

Class size is limited to 15 people, so registration is required at:
http://www.skillshare.com/checkout/486470954

While most freelancers and entrepreneurs are already using Facebook, Twitter and LinkedIn in their daily/personal life, they may lack the strategy necessary to increase visibility for their business.

Whether you are seeking investors, clients, or customers, this class teaches the best practices of online marketing. We’ll cover business branding basics that can be used online and offline, as well as specific social media marketing strategies to grow your network. This class is best for:

  • Start-up and small business owners who are just starting out, or within the first year of running their business
  • Freelancers who are already familiar with the basics of Facebook and Twitter, and want to supercharge their online marketing strategy
  • Anyone who wants to learn ninja social media marketing skills to gain more business

Class schedule:
6:30-7pm: Networking & Mingling
7-8pm: Lecture, including interactive discussion
8-8:30pm: Q & A

The goal is to leave this class with at least one new tactic that can be implemented immediately. Having a laptop, tablet, or smartphone is not required, and interacting with your classmates is encouraged!

Sign up for the class at:
http://www.skillshare.com/Social-Media-Branding-for-Startups-Freelancers-Small-Biz-Owners/214328302/486470954

If you Twitter, the hashtag for this class is #smbrand

Does Your Business Need to Pivot?

It’s a funny thing, running a business. After working on Summer Business School for the past few months, I’m the one who got schooled!

While the original purpose of Summer Business School was to provide an online course for small business owners, I soon learned that I was missing out on the tribe of small businesses and start-ups based in NYC.  My new friends wanted Summer Business School lessons, but not necessarily online.  What to do, what to do?

Well, one of the words that I’ve heard a lot of lately is “pivot”. Hell, Skillslate.com is even having a “Pivot Party”:

In the vernacular of New York’s start-up world, to “pivot” is to acknowledge that the current model one’s company is using simply isn’t working, and thus, to change direction to try something new.

In other words, to pivot is to do something different with your company. To pivot doesn’t mean that you abandon your idea, or even your vision, although it may mean changing your business model. And that’s okay. Sometimes, we approach our business with such blinders that we can’t always see how our idea could be changed or even improved.

But it’s always good to get perspective. Often, that means listening to our customers and mentors. That especially means listening to the objections we receive. Not to say that every objection raised is relevant, but to pay attention for the nugget of wisdom that might be hiding behind it.

If you are thinking about pivoting, here are three methods to consider:

  1. Pivot Your Target Market
    Maybe your original market was unable to afford your rates? Maybe you need to better define your target market.
  2. Pivot Your Business Model
    Look at your product and service and brainstorm new ways to add value.
  3. Pivot Your Marketing Strategy
    It might be time to switch things up, and choose a new marketing message. Or you could try new marketing methods, such as networking, public speaking, or creating online videos.

So Summer Business School has pivoted to become a workshop series for small biz owners, startups, and freelancers. After realizing that there were over 20 co-working spaces serving NYC freelancers, I booked an in-person workshop at The Hive at 55 for August 18th, and I’m excited by the possibilities.

I’d love for you to share your pivot stories and strategies!

My “4 C’s of Growing a Business” on Today’s Joyce Barrie & Friends Internet Radio Show

It’s time again for the Joyce Barrie & Friends Show! This morning at 11am, I’ll be talking about “The 4 C’s of Growing a Business: Create, Capture, Connect, and Cash”. I’m excited, as I’ll be sharing tips for entrepreneurs, freelancers, as well as job seekers considering starting a business.

This is probably my 4th or 5th appearance now on Joyce’s show – I’m starting to feel like a regular!

Tune in at http://BlogTalkRadio.com/JoyceBarrie where you can also log into the live chat room.

joyce-barrie
About Joyce Barrie & Friends:
Stimulating talk, news you can use and ways to stay home, have FUN and make more money. Motivation, inspiration, and education. Positive, happy thoughts to improve your life, health, and finances. Take positive actions to create a gratifying lifestyle. Life Lessons from me, your host, Joyce Barrie, straight from the Coach’s Corner and some valuable insights and specific recommendations about having a lucrative, home business. And not to be missed, our special friend(s)each and every day to motivate and inspire you to have what you want in ALL areas of your life.