Announcing HMJ: The HOME Music Biz Marathon

Your HOME Music Biz Marathon

Inspired by last year’s Couch By Couchwest Home Music Conference, this year I decided to host HMJ, The HOME Music Biz Marathon, which I’ll run from the comfort of my laptop from Oct 15-20th, the same time as CMJ Music Marathon comes here to NYC.

So if you can’t come to CMJ’s music biz panels, I’m coming to you!

The HMJ Music Biz Marathon will feature:

* A DAILY telecall series for “The 5 C’s of the New Music Biz”.

* A NIGHTLY Webinar presentation demonstrating music marketing strategies that can be used immediately.

* Coverage of random CMJ events here in NYC

All telecalls webinars are free, and will be recorded. To get the replays, sign up at

Internet Famous: How to Become an Online Celebrity

Internet Famous Logos

**** is offering a special 45 minute “Sneak Peek” of my new “Internet Famous” class on April 20th in NYC – woo hoo!****

Ever want to be a celebrity for fun, or profit?

Creating an online persona can bring you and your work the visibility that you need to promote your products and services.

This class will teach you how to use social media, internet marketing techniques, and a bit or psychology to promote yourself, and your products and services. In addition, we’ll share case studies from online celebrities to show you how they did it, and inspire your own journey towards internet fame.

This class is being taught as part of the Penny Conference Morning Master Classes. All proceeds from this class will be donated to Pencils of Promise.

This special “sneak peek” class will only be offered on April 20th at 9am, for Skillshare’s Penny Conference. Click here to visit the class page

Internet Famous VIP Intensive Program

Wanna be Internet Famous?? Announcing my new VIP Intensive Program at

“Internet Famous VIP Intensives” is the name of my brand-spanking new program for artists and entrepreneurs who want personalized attention and technical assistance with creating their online presence.

You get a private consultation day with me to work out a customized marketing plan, as well as a technical team (graphic/web designers, video editors, virtual assistants, content creators, etc) with the expertise to bring it to life.

You also get follow up calls with me at 30, 60, and 90 days to keep you on track, so it’s like getting an online marketing coach AND a virtual team of your own!

Whenever I do private consultations, I notice that clients often need help with the technical details such as graphic and web design, video editing, content creation. This package also includes a team of technical assistants so you don’t have to pull out your hair doing it all by yourself ;-). I’m quite excited about this program!!

The price is $2500 for a full-day consultation, tech help from my team, and 3 follow up calls.

If you just want to go straight to the PayPal page to purchase, just click:

Steve Jobs RIP

“Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

– From Steve Jobs 2005 Commencement Speech at Stanford University







Steve Jobs 1955-2011

Steve Jobs, Founder and CEO of Apple, died yesterday, October 5, 2011 at the age of 56.

Perhaps I’m aging myself, but I can still remember reading about Steve Jobs in elementary school when Apple first created the Mac computer.  Any graphic artist worth their salt uses a Mac for graphics creation.  Music editing and recording done on Macs revolutionized the DIY indie music movement, enabling musicians and bands to record music at home instead of having to go to an expensive studio.  He organized the sale of MP3s via iTunes, and indie artists were able to distribute their music on the global stage, just like the major labels. I love my iPod. This man was an entrepreneur and tech genius, with a creative eye. He was known for being a driven individual, but when I read the above quote, I can acknowledge the love behind his mission.

Steve Jobs, thank you for the contributions that you have brought to the creative, tech, and entrepreneurial worlds, as well as bringing them together. Your passion has changed many lives.

Last Chance For My NYC Social Media Branding Workshops!

Now that Summer Business School is officially over, I am offering one last batch of social media branding courses at the end of October/start of November:

Social Media Branding 101, aka “Social Media Superhero”

Social Media Branding 101, aka Social Media Superhero to be held on November 2nd, is good for beginners interested in learning how to use social media to expand their business online, especially:

  • Small business owners who are new to online marketing
  • Social media beginners who want to learn more about the possibilities of Facebook and Twitter
  • Anyone who wants to learn social media marketing skills to gain more business

Social Media Branding 201, aka “Social Media Ninja”

Social Media Branding 201, aka Social Media Ninja to be held on November 16th, is for advanced social media mavens who want specific strategies to grow their network:

  • How to focus and transmit your online brand
  • How to build your targeted “Hot List”
  • How to curate killer content
  • Carla’s Facebook Ninja Strategy

Each workshop is limited to 20 participants, and costs $25 per person. Pre-registration is required to attend these classes via Enrollment in both workshops is optional.


Summer Business School: The Summary Wrap-Up!

I can’t believe how fast Summer came and went! Although Summer Business School may have failed in some areas, and did not turn out the way I expected, this micro venture was a success! So today’s blog is a wrap up of the lessons I learned along the way.

First up: the idea for Summer Business School came to my mind on May 2, 2011. In hindsight, starting a summer program a month before was not the best choice in timing (!). But I was excited, and wanted to start an online program for entrepreneurs immediately. I knew I had the curriculum, plus my entrepreneurial connections. Surely that would be enough to get in the game, right?!

Next, my BIG IDEA was to promote the Summer Business School online course via strategies I learned from Jeff Walker, the product launch guru. I had watched tons of those automated product launches by him and others, and knew FOR SURE that I could easily sell out all of the available slots. I purchased a software program that would enable a WordPress website to release videos during the pre-launch period, and then release my sales video during the official launch period. YES!

Of course, things didn’t pan out as I had originally imagined… For one thing, the software I purchased only had one tutorial video, so if I had a problem that wasn’t covered in the video, I was out of luck. The other thing was that the software didn’t have a service department. So if I had a problem, I had to send an email, and wait to hear back from someone with a solution. And of course, when I did hear back, I was given a solution to a problem that I wasn’t even having, so I ended up waiting for another day or so. Long story short, this software was no good to me, so I submitted a refund request – which I’m still waiting for!

One of the first things I did right was to ask for help. I learned that Jaison, an internet marketing friend who had used OptimizePress, another product launch software system for WordPress. For the same price as the other software I had purchased, OptimizePress offered tons of tutorial videos, many sales letter templates, a forum of other users, PLUS a 24 hour service desk. OMG, I was in heaven! And since my friend had already used the software in a launch of his own, I now had help via phone and email. So after installing OptimizePress on, I promptly asked him to be my Mastermind Partner.

After the software issue was handled, I then I had to learn how to make Camtasia screencast videos out of PowerPoint slides. This was another cool thing I had seen done before, and I couldn’t wait to make one of my own. Truthfully, I made a few different videos before I was satisfied. Around this time, Andy Jenkins started a product launch for his Video Boss course, which made my original ideas seem boring. So I actually made a few videos that never saw the light of day. But finally, I decided on a Fairy Tale story theme, which also offered a video contest for a consultation package, and was happy with my video.

On the plus side, since social media is one of my strengths, I was able to create and curate a content campaign on my Summer Business School Facebook and Twitter accounts. Using Hootsuite, I pre-programmed tons of tweets and Facebook status messages which enabled me to get Followers and Likes in a short period of time. I interacted with lots of folks on social media, and strengthened relationships with folks I met in real life. I even met a young social media freelancer who shared new social media tools with me. In turn, I shared business lessons with her, and became her mentor.

About now is when I should mention the time factor. The whole point of having a product launch sequence is that there is a pre-launch marketing period of about 3 weeks when website visitors get to enjoy your video series, and then one week or so of the actual launch. Because I was trying to make the site and videos happen all by myself in my hermit hole, I used up about 5 weeks suffering from trial and error.

At that point, I had to pivot since the summer was about half way over. I assisted Jaison when he gave a workshop at the co-working space where he’s a member, and realized that I could give in-person workshops too. I started calling various co-working spaces, and asked how to submit workshop proposals. When I got to the sixth venue on my list, Hive at 55, their manager just asked “What dates do you want?” which caught me off guard, but I quickly gave him the dates I wanted. During the course of the call, I was also told that they gave discounts to classes offered on, so I set that up right away, and booked my first Summer Business School workshop!

The fun thing about doing in-person workshops is that it encouraged me to do a lot of in-person marketing. My video contest winner was a massage therapist, who invited me to her BNI Networking Meeting, where I announced my workshop (and got a few students). I met another woman who was there as a guest from a different BNI chapter, and was invited to her meeting as well. This woman ended up becoming my mentor. In addition to my contest winner, I took on a couple of new entrepreneurial clients. These one-on-one consultations taught me about the kind of work I like – and don’t like – to do, which was very helpful.

Over the course of the summer, I gave a series of workshops and met a lot of people who enjoyed my workshops, told their friends, and referred me to other opportunities. This was great feedback that let me know that I was on to something.

Another cool thing that happened was that all of my online marketing brought Summer Business School to Page 1 of Google for the keyword phrase, “Summer Business School”. When I realized that I was sharing Page 1 with Harvard, University of Chicago, Stanford, and the Haas School of Business, I knew that I had gotten at least some of the online marketing equation right.

And last, but definitely not least, I hired a consultant from NYC Biz Solutions to help me restructure my business. After looking at all of my offerings, he suggested that I return to (and focus on) my “bread and butter” target market: musicians. As my entrepreneurial journey started with my path to becoming a self-sustaining musician, it’s only fitting that I take all of my entrepreneurial lessons and package them for the musicians who want them. So this time around, I’m ready. Stay tuned!

So it’s been a circular journey, but quite satisfying. Because of Summer Business School, my musician’s blog at (and its readers) will benefit from the business aspects that I’ll be bringing to it.

Do What You Love (No Excuses!) – Gary Vaynerchuk

I recently found a new site,, which offered a choice on its home page:

If you weren’t sure what you wanted to do in life, but you’re choosing to stay with your dead-end job, you click the “Sorry” button. If you did acknowledge that you had a passion that you wanted to pursue, you click the “Welcome” button.

So while I know what I want, I couldn’t resist the temptation to see what was behind the “Sorry” button. Well, lo and behold, it was this awesome, inspiring video by Gary Vaynerchuk of Wine Library fame, known as “Do What You Love (No Excuses!)” I met Gary a couple of years ago, and we also had an email exchange in which he wrote, “Be prepared to do what you love for at least a year before anyone even pays attention, and then you’ll crush it”. I never forgot that.

One of the main reasons I started doing more video blog posts was because of Gary’s now-famous wine tasting video blogs, and I’ll be damned if this video didn’t get me all hot and bothered about doing videos all over again. So, of course, I must share it with you.

Watch it to the end, and listen to what your heart tells you, okay??

Introducing Summer Business School!

For the past two months, I have been steadily working on a new venture, Summer Business School

Summer Business School is an 8-week online marketing course created to teach entrepreneurs and small business owners how to market their business online.

As it’s Summertime, this course offers convenient course modules, available in audio, video, and written form, so you can take the lessons with you on your smartphone or iPod. There will be a weekly group call, which will be recorded and available as an mp3 replay. There is also an online forum so participants can get direct help from me, as well as other coursemates. There is power in community, and we will BRING IT!

The promotional website at is what’s called a “Product Launch” site, which will feature a series of free tutorial videos offering strategies that you can use in your business right now. The “cutting edge” technology involved in building this site has enabled many online marketers to automate building their list, and selling products, and I’m excited to be using it to launch this online course.

As announced in the first tutorial video, I’m holding a video contest for a consultation package. Online video is a great way to bring exposure for your business, so I’m daring you all to make one!

50 spots in Summer Business School will be available for sale during the “launch period” of July 20-27th only, but in the meantime check out the video tutorials at If you like these fun videos, you’ll LOVE the course!!