Last Chance For My NYC Social Media Branding Workshops!

Now that Summer Business School is officially over, I am offering one last batch of social media branding courses at the end of October/start of November:

Social Media Branding 101, aka “Social Media Superhero”

Social Media Branding 101, aka Social Media Superhero to be held on November 2nd, is good for beginners interested in learning how to use social media to expand their business online, especially:

  • Small business owners who are new to online marketing
  • Social media beginners who want to learn more about the possibilities of Facebook and Twitter
  • Anyone who wants to learn social media marketing skills to gain more business

Social Media Branding 201, aka “Social Media Ninja”

Social Media Branding 201, aka Social Media Ninja to be held on November 16th, is for advanced social media mavens who want specific strategies to grow their network:

  • How to focus and transmit your online brand
  • How to build your targeted “Hot List”
  • How to curate killer content
  • Carla’s Facebook Ninja Strategy

Each workshop is limited to 20 participants, and costs $25 per person. Pre-registration is required to attend these classes via Enrollment in both workshops is optional.


Summer Business School: The Summary Wrap-Up!

I can’t believe how fast Summer came and went! Although Summer Business School may have failed in some areas, and did not turn out the way I expected, this micro venture was a success! So today’s blog is a wrap up of the lessons I learned along the way.

First up: the idea for Summer Business School came to my mind on May 2, 2011. In hindsight, starting a summer program a month before was not the best choice in timing (!). But I was excited, and wanted to start an online program for entrepreneurs immediately. I knew I had the curriculum, plus my entrepreneurial connections. Surely that would be enough to get in the game, right?!

Next, my BIG IDEA was to promote the Summer Business School online course via strategies I learned from Jeff Walker, the product launch guru. I had watched tons of those automated product launches by him and others, and knew FOR SURE that I could easily sell out all of the available slots. I purchased a software program that would enable a WordPress website to release videos during the pre-launch period, and then release my sales video during the official launch period. YES!

Of course, things didn’t pan out as I had originally imagined… For one thing, the software I purchased only had one tutorial video, so if I had a problem that wasn’t covered in the video, I was out of luck. The other thing was that the software didn’t have a service department. So if I had a problem, I had to send an email, and wait to hear back from someone with a solution. And of course, when I did hear back, I was given a solution to a problem that I wasn’t even having, so I ended up waiting for another day or so. Long story short, this software was no good to me, so I submitted a refund request – which I’m still waiting for!

One of the first things I did right was to ask for help. I learned that Jaison, an internet marketing friend who had used OptimizePress, another product launch software system for WordPress. For the same price as the other software I had purchased, OptimizePress offered tons of tutorial videos, many sales letter templates, a forum of other users, PLUS a 24 hour service desk. OMG, I was in heaven! And since my friend had already used the software in a launch of his own, I now had help via phone and email. So after installing OptimizePress on, I promptly asked him to be my Mastermind Partner.

After the software issue was handled, I then I had to learn how to make Camtasia screencast videos out of PowerPoint slides. This was another cool thing I had seen done before, and I couldn’t wait to make one of my own. Truthfully, I made a few different videos before I was satisfied. Around this time, Andy Jenkins started a product launch for his Video Boss course, which made my original ideas seem boring. So I actually made a few videos that never saw the light of day. But finally, I decided on a Fairy Tale story theme, which also offered a video contest for a consultation package, and was happy with my video.

On the plus side, since social media is one of my strengths, I was able to create and curate a content campaign on my Summer Business School Facebook and Twitter accounts. Using Hootsuite, I pre-programmed tons of tweets and Facebook status messages which enabled me to get Followers and Likes in a short period of time. I interacted with lots of folks on social media, and strengthened relationships with folks I met in real life. I even met a young social media freelancer who shared new social media tools with me. In turn, I shared business lessons with her, and became her mentor.

About now is when I should mention the time factor. The whole point of having a product launch sequence is that there is a pre-launch marketing period of about 3 weeks when website visitors get to enjoy your video series, and then one week or so of the actual launch. Because I was trying to make the site and videos happen all by myself in my hermit hole, I used up about 5 weeks suffering from trial and error.

At that point, I had to pivot since the summer was about half way over. I assisted Jaison when he gave a workshop at the co-working space where he’s a member, and realized that I could give in-person workshops too. I started calling various co-working spaces, and asked how to submit workshop proposals. When I got to the sixth venue on my list, Hive at 55, their manager just asked “What dates do you want?” which caught me off guard, but I quickly gave him the dates I wanted. During the course of the call, I was also told that they gave discounts to classes offered on, so I set that up right away, and booked my first Summer Business School workshop!

The fun thing about doing in-person workshops is that it encouraged me to do a lot of in-person marketing. My video contest winner was a massage therapist, who invited me to her BNI Networking Meeting, where I announced my workshop (and got a few students). I met another woman who was there as a guest from a different BNI chapter, and was invited to her meeting as well. This woman ended up becoming my mentor. In addition to my contest winner, I took on a couple of new entrepreneurial clients. These one-on-one consultations taught me about the kind of work I like – and don’t like – to do, which was very helpful.

Over the course of the summer, I gave a series of workshops and met a lot of people who enjoyed my workshops, told their friends, and referred me to other opportunities. This was great feedback that let me know that I was on to something.

Another cool thing that happened was that all of my online marketing brought Summer Business School to Page 1 of Google for the keyword phrase, “Summer Business School”. When I realized that I was sharing Page 1 with Harvard, University of Chicago, Stanford, and the Haas School of Business, I knew that I had gotten at least some of the online marketing equation right.

And last, but definitely not least, I hired a consultant from NYC Biz Solutions to help me restructure my business. After looking at all of my offerings, he suggested that I return to (and focus on) my “bread and butter” target market: musicians. As my entrepreneurial journey started with my path to becoming a self-sustaining musician, it’s only fitting that I take all of my entrepreneurial lessons and package them for the musicians who want them. So this time around, I’m ready. Stay tuned!

So it’s been a circular journey, but quite satisfying. Because of Summer Business School, my musician’s blog at (and its readers) will benefit from the business aspects that I’ll be bringing to it.

Are there any reputable schools teaching internet marketing?

I recently answered this question on Yahoo! Answers, and was voted “Best Answer”! Woo Hoo!

Woo hoo!

Q: Are there any reputable schools teaching internet marketing?

Few questions. 1) is ecommerce the same as internet marketing? 2)are there any good schools with any credibility that teach these? 3)are any on campus?

Ive searched and am bogged down with the affiliate marketers pages.

I know full sail has a program but is that a real school? will employers recognize it?

Oh. I live in san diego and would like to do an on campus here in sd.

thanks in advance

My Answer: Hi There!

To answer your questions: 1) eCommerce primarily applies to the methods used to sell products and services online (such as shopping cart software). Internet marketing refers to the methods used to build visibility for a product or service. Internet marketing methods include anything from building a website to writing articles, to other methods that have yet to be invented.

2) As for schools that offer an official degree, Full Sail seems to be the only school really promoting it. The thing is, I wouldn’t recommend an internet marketing degree, because the best internet marketing methods change every year, and in my experience, it is impossible for an institution to keep up with the “bleeding-edge” tools and tricks.

If it’s the actual degree you want/need, I’d recommend going for a business, marketing, or entrepreneurial degree, but learning internet marketing on your own. Internet marketing is a skill that is learned by doing, not just reading theory.

When I first got started, I took a free online course called the “Thirty Day Challenge”, in which each day you watched video tutorials that showed you how an online tool worked, and then you had to apply it to your own goal of making $1 online. The Thirty Day Challenge is now just called “The Challenge”, so you can take it at your own pace. I highly recommend it for learning internet marketing strategies. Visit

3) Not sure if any of the internet marketing degrees are offered anywhere but on the internet 😉 You may have to keep looking, but as I said, seek out a related major, then teach yourself the techniques via eBooks and online courses.

If you’re college age, a potential employer may only offer you an internship (unpaid) anyway, UNLESS you have already gotten results (made money) for yourself or others. So you might as well learn how to use internet marketing on your own to get those results.

The irony is, once you’ve mastered the in-demand skill of internet marketing, you may not want to finish school OR work for anyone else.

Good luck!

Carla L. Hall
Moxie Maven Marketing